Businesses today can assess their market environments more thoroughly and from more vantage points than ever before, thanks to Geographic Information Systems (GIS). These systems gather and analyze volumes of data about a specific locale, community, or population and convert it into usable charts, graphs, and three-dimensional maps that can guide business decision-making. With GIS, businesses gain a powerful instrument to enhance marketing strategies, finding growth opportunities, and anticipating—and adapting to—shifts in their customer base.
Businesses from every sector are beginning to realize the benefits. Here are just a few examples of marketable applications for our GIS offerings below.
Asset Tracking. A twenty-first-century business has many moving parts: assets, product inventories, deliverables, and more. Keeping track of all these moving parts can be overwhelming, even for a seasoned executive. The good news: Much of this record keeping and analysis can be delegated to a GIS business application. A well-designed GIS system can monitor workflows to identify areas for improvement, keep track of inventories to pinpoint where any item is at any time, and automate all kinds of operations. This enables a business to reach more customers and achieve more goals with lower costs and labor.
Healthcare. Which communicable disease rates are trending up or down, and why? What are the nearest community health centers, and who uses them? How widespread is health insurance coverage, and where are the gaps? Using GIS software with real-time location service features, healthcare professionals can quickly find the answers to all these questions and more. Tracking community trends along with individual patients’ vital signs enables healthcare professions to make fully-informed decisions about where and how to direct health services to provide better outcomes.
Insurance. Insurance companies can use GIS platforms to gain instantaneous access to any single locale’s social and environmental risk factors—such as crime rates, traffic density, or history of mudslides and flash floods. GIS systems provide the data-rich picture insurers need to assess every current or prospective customer’s risk more precisely. This results in fully-informed risk analyses, fast and accurate policy quotes, and accelerated processing of new claims.
Pharma. Pharmaceutical companies are increasingly using GIS to determine what to charge for their products and how to focus their marketing and outreach. The software can analyze consumer trends to indicate where a given drug’s demand is highest and which doctors or pharmacies have the highest sales potential. GIS can also work internally to provide real-time assessments of supply chain operations and inventory, or work in tandem with enterprise resource planning software to track workflows and manage relations with Contract Manufacturing Organizations.
Planning & Development. Community-development organizations that utilize GIS mapping and analytics can get to know their communities of interest more deeply than ever before. The software will comb through databases of land use, legal notices, zoning laws, property ownership, and municipal services information and help pinpoint opportunities for neighborhood renovation and expansion.
Retail. As consumer spending patterns change, GIS for retailers will follow the trends and provide actionable intel on what locations retailers should target for specific products and at what price. The software can chart demographic shifts, spending patterns, competitors’ prices, and other key data sets that retailers need to manage their supply chains and inventories, tailor their marketing campaigns, assign sales territories, and identify opportunities for expansion.